Get Good Metrics By Simply Asking
December 18th, 2007
One of the things we're working on here at SandwichBoard is the ability for you to see how much traffic your web site is getting and where that traffic comes from. This helps you determine if SandwichBoard is a good use of you money. (Actually, it's really so we can show you how good SandwichBoard is at bringing you business.)
One of our customers, Carminha Simmons of Aqui Brazilian Coffee, goes even farther. Whenever she spots someone new in her coffee shop, she simply asks them how they found out about Aqui. We launched her site on a Friday morning. The next day she had three new customers come and visit simply because they visited her web site. Armed with that knowledge and our stats, restaurant owners and managers cannot only see that SandwichBoard is a good investment, but can also figure out how customers got to their site in the first place, and build their marketing strategy in the direction of real leads.

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